T-Mall Great American Food Promotion

On June 27th 2013, ATO Shanghai with assistance from ATO Being and Ambassador Gary Locke, partnered with China's largest online B2C (business to consumer) platform, T-mall to launch the second Great American Food Promotion on T-mall’s online marketplace.  The highlight of this on-line promotion was a video placed on the front page of the T-Mall website showing Ambassador Locke receiving the first shipment of the season of Cherries from Washington State at the U.S. embassy in Beijing.  The company selling the cherries inside T-Mall, FruitDay.com sold more than 50,000 orders, about 108 tons. More than 80% of the sales were made outside shanghai to new customers. In total, this promotion highlighted over 60 imported American food products during a 10 day period: June 27th through July 8th, reaching over 40 cities in China. More than a dozen vendors sold a variety of products through the T-Mall "department store" platform.  Through this event, not only did ATO increase awareness of the wide variety of American products, ATO allowed many Shanghai based distributors to expand their sales to thousands of new buyers in 2nd and 3rd tier cities across China. A series of GAIN reports on eCommerce will be published in the near future. Please click here to see a copy of the video that was prominently displayed on the front page of T-Mall during the promotion (includes video of Ambassador Locke, Alan Hallman, and Victor Wang of NW Cherries):

http://v.youku.com/v_show/id_XNTc4MzczODc2.html

Please click on link below for China Daily article summarizing the event: http://usa.chinadaily.com.cn/epaper/2013-07/09/content_16751239.htm