2013 SIAL China to Break More Records
The USA Pavilion at the SIAL China 2013 trade show scheduled for May 7-9 was sold out months ago. In order to accommodate the 78 U.S. companies and associations, we had to find space in an adjacent hall and move our lounge area and several companies there. This is in addition to several distributors and U.S. companies that have space outside of the USA pavilion which will be the largest ever at SIAL China.
Last year’s USA pavilion was the largest at the show, and generated an estimated $28 million in additional twelve month sales for the participants. For this year's show, we will launch an exciting preshow briefing event on May 6 including an eCommerce expert, GM of SIMS trading which is one of the largest grocery importers in China, a law firm specializing in assisting multinational companies meet Chinese food/beverage import/labeling requirements, and a brick and mortar retail expert who will talk about development of supermarket sector in China. In addition to providing some one-on-one match making services this year at the show, ATO Shanghai will also coordinate a chef demonstration using the winners of the Shanghai round of the Tastes of America Chef Challenge featuring American ingredients. The winning team will compete in Taipei at the final regional event in June. I hope you can join us at the USA pavilion at SIAL China in the near future!