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  USDA CHINA E-Newsletter
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USDA China

 

American BBQ & Blues Week

Taste great American BBQ, enjoy world champion Blues,

And win great prizes including United Airline tickets!

              The Agricultural Trade Office of the U.S Consulate in Shanghai, along with the U.S. Meat Export Federation, United Airlines, Crowne Plaza Suzhou, USA Poultry & Egg Export Council, Alaska Seafood Marketing Institute, Almond Board of California, American Food Center, American Wine China Association, Brewers Association, Cranberry Marketing Committee, Raisin Administrative Committee, U.S. Dairy Export Council, , U.S Potato Board, JT’s Barbecue Sauce, are bringing American BBQ and Blues to Shanghai and Suzhou during the month of April.  The highlight of this promotion will be live performances by Joey Gilmore, 2006 winner of the International BLUES Challenge (IBC) in Memphis, Tennessee.  Joey represented Taiwan at the IBC in 2005 and won first honors in 2006.  “This is the first time ATO Shanghai has taken the initiative to link an American food promotion with live American blues music.  Blues and BBQ go hand in hand in the United States,” says Keith Schneller, the Director of Agricultural Trade Office in Shanghai. “This April, Chinese consumers can enjoy performances by blues champion, Joey Gilmore, and taste traditional American BBQ specialties at venues in Shanghai and Suzhou.” 

           This will be Joey’s first visit to mainland China and he will perform live Blues in selected hotels and restaurants in Shanghai and Suzhou on April 18-26.  Chinese consumers will have a chance to feast on American barbecued pork, sample some fine American beer, wine, and spirits, and dance to some of America’s best, live blues. The promotion also includes an American Food retail promotion at FieldsChina.com and Dazhong Dianping website and a lucky draw at the end of the promotion for two free airline tickets from United Airlines and free stays from Crowne Plaza Suzhou.   During the promotion in Taipei, Alejandro Chiabrando, a professional saxophonist representing PMauriet Saxophones also joined Joey’s band.  Mr. Chiabrando will join the program in mainland China as well.

On Mar. 20th, coordinated with PAS, ATO Shanghai launched a successful media event at Stubb's to kick off the series activity, for the detailed program of each venue, please click here. To review the pictures online at here

 

Delta Blues and BBQ at The Pearl
April 18 | The Pearl Club

Join us this Friday, April 18, for an evening of authentic live delta blues music as famed B.B. King-style blues guitarist Joey Gilmore rocks Shanghai at The Pearl Club. Stubb's Restaurant will cater the event with American pork products and other BBQ dishes for a genuine southern atmosphere. Happy hour with 2-for-1 drink discount will be offered from 17:00–20:00. Live music starting at 20:30 and a lucky draw with prizes including round-trip United Airlines tickets to the U.S. and overnight stays at the Crowne Plaza Hotel in Suzhou will make for an evening you won't want to miss! Admission fee is RMB250 online pre-sale, RMB300 at the door. For tickets to Joey's concert, visit www.247tickets.cn. Join us at this event to say farewell to Keith Schneller, director of USDA's Agricultural Trade Office in Shanghai, as this will be his last major food promotion event before returning to the U.S. with his family. To learn more, click here.

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