�߼�����
��������
 
����
�
 
��Ҫ����
��ţ֢
������
������
֪ʶ��Ȩ������Ϣ
��Ʒ
�޻�
��Ʒ
����
ˮ��
ľ��
ˮ�� ���߲�
����
����
����
ʳƷ�ӹ�
��
�ȴ�ʳƷ
����
�л�ʳƷ
�̲�
һ����Ϣ
����
���ڳ���
��ֲ����������
��˰
����ó����ְ֯��
�̱�
��زݰ�
�����
�й�չ��
�г�ժҪ
���иſ�
ó��ָ��
������ָ��
�ɹ���Ϣ
 
  �ɹ���Ϣ
  Ѱ������ũ��Ʒ��ʳƷ
  Ѱ������������
  �����ɹ���
  �ƹ�
  ��������ó����
  ����ũ��ƷЭ���ڻ�����
  ����ʳƷ/ũҵչ
 
�������Ѿƾ�������ProWine China 2013���Ѿ�չ��

�������Ѿƾ�������ProWine China 2013���Ѿ�չ��

Brilliant Showing by California Wines at ProWine China 2013

 

2013��11��13-15�գ��������Ѿ�Э�ᣨCalifornia Wine Institute�����¼��CWI����60�Ҽ���֪����ׯ��110�������֪�����Ѿ�Ʒ�ƣ��μ������Ϻ��ٰ��ProWine China 2013���Ѿ�չ�ᡣ

Nov. 13-15, 2013: California Wine Institute (CWI) made its presence felt with the support of 60 famous California wineries that brought 110 of their top brands to the inaugural ProWine China 2013 fair in Shanghai.

 

����ε�չ���У��������Ѿ�Э���չ������չʾ��32����������AVA��ֲ�������ʡ�����ķ�����11����ͬ������ר�����ֻᣬ������Ե�������ǽ�������������ŵ�ꡢɣ���Ͱ����������޲�˹����ʢ������ոԲ����IJ�ͬ�ص㣬��չʾ�˸���������ߴ����ԵĹ���55�����

 

California Wine Institute��s large display area successfully showcased the beautiful but quite different terroir of 32 American Viticultural Areas (AVA). The 11 seminars presented the audience the different characteristics of Napa, Sonoma, Santa Barbara, Paso Robles, Washington and Oregon, showing the various regions of the most representative of total 55 wines.

 

�����CWI��չ���У�����ר�����ֻᣬ��Ա��ׯ������������ѵ�ר���������硢ר������͡���������Ч�ľƱ���ϴ���������롢��ӡ��������������ר������ȵ�һ�к��ڷ������ʩ�������ߡ�����˻�Ա��ׯ�ڱ���չ���еĹ���Ч�ʣ����ܹ㷺������ֵ��һ����ǣ�����CWI�����к��ڷ����������ʩҲͬʱ�Ի�ʢ��������ո��ݵľ�ׯ���š�

 

In the CWI pavilion, besides the seminars, member wineries can also enjoy the exclusive free wifi, exclusive breakfast and lunch, efficient independent glass cleaning and replacement, translation, printing, meeting rooms, the exclusive kitchen and so on. All these logistical services and facilities, well improved the work efficiency of the member wineries, got wide acclaim. It is worth mentioning that, all the CWI logistics services and facilities are also available to Washington and Oregon wineries.

 

������ʷ�ϼ������ѾƲ����ڻ��μӵĹ�ģ����һ��չ�ᡣͬʱ��Ҳ�������ȫ�����Ѿ����Ҿ���ҵ�Ķ���չ������ProWine��ʽ��½�й������㡣

 

While it was the first venture of the world famous ProWine fair into China, it was the largest ever showing of California wines.

 

�й��Ǽ������Ѿ���������ij���Ŀ�Ĺ���2012�꣬�������Ѿ����й��ij�����������18%���ﵽ��7400����Ԫ�����������Ѿ�����ҪĿ���г��У�ռ���������Ѿ��ܳ������е�90%�ĸ߷ݶ������

 

China is the fifth-largest market for California wine exports. The value of U.S. wine exports to China rose by 18% in 2012 to US$74m and California accounts for around 90% of US wine exports to most major markets.

 

�������Ѿ�Э������г����ܲã���������Linsey Gallagher��Ůʿ˵���������ܲ���������ǰ���й���Ȼ���������������Ѿ��г��з�չ���ĵ�λ��������Ҳһ����������Ӽ������Ѿ�Э����ڻ���Ŀ��һϵ�еĻ�ƻ����ڹ᳹ʵʩ�С���

 

��Despite austerity measures, China remains one of the world��s fastest-growing wine markets,�� said CWI��s vice president of international marketing, Linsey Gallagher.

 

��We are continuing to invest in our California wines awareness program and a full slate of category building efforts,�� she said.

 

���������ţ�Ŀǰ���й��������н�1900�����������Ѿƣ�����������У��н�45%���ˣ������Ϻ��г������������ֶ�����������13�ڵ��˿ڻ�����ʵ���Dz��ߡ�������Ҫ֪��������ǰ����ֻ��1200�����������Ѿơ������������

 

Ms. Gallagher believes there are 19m people who can afford to drink wine in China, with around 45% of them living in Shanghai. That number may seem relatively low versus the country��s 1.3bn population, ��but, four years ago, it was 12m people��, she added.

 

��չ�������ǿ��Կ������ܶ�ļ������Ѿ�ׯ���ڻ��������������ֲ����DZ�Ӧ�����й��г�ռ��ķݶ�������һЩ������ѵ�½�й���ŷ�޲�����˵���������dz���է�����������չ���ľ������಻�ѿ������������ѾƵ�Ŭ��������׳־��

 

��And many California wineries are looking to make up for lost time in China. California wines have only come to the market recently compared to some European wine regions. But we saw their effort and ambitions through the show.��

 

 

���ڼ��������������Ѿ�Э��

About Wine Institute of California

 

�������������������Ѿ�Э�Ὠ����1934�꣬���ܲ����ڼ��ݵľɽ�ɽ������һ��ӵ��1000�����ݾ��̵ķ�ӯ����˽��ó����֯���������Ѿ�Э���Ŀ������߼������ѾƵij�������������֪���ȣ�����ȫ���������ǶԼ������ѾƵ���Ȥ����ͨ����֯���ݾ��̲μ���ҵչ�ᡢƷ�ƻ�����ֻ���г��ƹ����������緶Χ���ƹ�������Ѿƣ�ͬʱ���йؼ������ѾƲ�ҵ�������Ϣ������ó���̣�ý���Լ������ߵ�������

�������飬���������վ��www.discovercaliforniawines.com

 

Established in 1934, Wine Institute is the public policy advocacy group of over 1,000 California wineries and affiliated businesses that initiate and advocate state, federal and international public policy to enhance the environment for the responsible production, consumption and enjoyment of wine. 

For more information, please visit: www.discovercaliforniawines.com

 

������Ϣ��������ϵ��

For more China information, please contact:

 

�����������Ѿ�Э��פ�������

California Wine Institute China

�����Ե��ѯ���޹�˾

Aviareps Marketing Garden

 

Ҧ����Ůʿ�������ܼ�
Tina Yao, PR Director

Tel: 86 21 6359 1535 - 106
Email:
TYao@aviareps.com

 

�������������������
Pete Hou, China Trade Representative

Tel: 86 21 5237 1186 - 118
Email:
PHou@aviareps.com


¬��ϪŮʿ�����ؾ���
Gillian Lu, PR & Marketing Manager

Tel: 86 21 5237 1186 - 122
Email:
GLu@aviareps.com

 

����������ҳ | USDA.gov | �����о��֣�ERS�� | ����ũҵչ��ίԱ�ᣨWAOB�� | ó������ | ��վ��ͼ
��Ϣ���ɷ�����FOIA�� | ���ϰ����� | ��˽���� | ���������� | ��Ϣ���� | FirstGov | �׹�


��ICP��05072096�� 2007�꣬����פ����ʹ��ũҵ����
����֧�֣�Flying Studio