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Produce Marketing Association Launches Inaugural PMA Fresh Connections in China

Produce Marketing Association Launches Inaugural PMA Fresh Connections in China 

The Produce Marketing Association (PMA) is launching its first PMA Fresh Connections in China from March 18-19, 2013 at Shanghai Westin Bund Center. Highlights include  retail and fresh market tours, a roundtable discussion, and high-level networking during  a large conference with representatives from the Chinese product industry. The program has been designed to bring value to both the global trade currently/hoping to do business in China, as well as content for the Chinese industry. In particular, the second day of the conference (afternoon of March 19) is targeted to the Chinese audience and will cover the following topics:

o      China Permissible Fruits and Import Quarantine Procedure from senior CIQ official (invited)

o      Update on Global Production and Supply Trends for Products Permissible into China

o      Global Food Safety Best Practices

o      Traceability and PLU Practices

o      Merchandising and Packaging Global Trends

Approximately 15 PMA Global Development Committee members, plus around 25 global members, along with PMA incoming chairman Tim Riley of Giumarra Companies and PMA President & CEO Bryan Silbermann will be attending the event. The afternoon session  on March 19 is expected to attract approximately 80 people, including 50-60 Chinese industry leaders ¨C importers, distributors, wholesalers, retailers, and seed companies. For registration details, please contact PMA¡¯s China Consultant M.Z. Marketing Communications by email:, or by phone: 021-65216751. 


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