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Miss California China Tour 2013

Miss California China Tour 2013

Following American Pistachio Growers¡¯ widely successful tour in China in December 2011, APG ambassador, Miss California 2012, Ms. Leah Cecil, will officially embark on her promotional tour in China starting from March 17th to 22nd, 2013. The cities of Shanghai, Guangzhou, and Chengdu will be the destinations for APG to once again promote the green, nutritious nut widely known as ¡°The Happy Nut¡± by Chinese consumers. Also joining Miss California will be APG Chairman Jim Zion, Global Marketing Director Judy Hirigoyen, along with three APG representatives: Danielle Kuzmak, Jeffery Gibbons, and Rudolph Hernandez.


As part of the busy life of being Miss California, she will be making appearances at road shows and supermarkets in Shanghai, Guangzhou, and Chengdu to directly promote American pistachio to Chinese consumers, who will get a once-in-a-lifetime opportunity to meet and greet Miss California in person while trying and learning about healthy, nutritious pistachios.


Known for her tireless charity work, Miss California will also be visiting Shanghai Young Bakers (SYB), a non-profit organization empowering disadvantaged youth from the ages of 17 to 23, formally training them in traditional French baking for a bright career in the hotel food service field. During the visit, APG will present a check to SYB funding their support to these youth. Students will learn about the variety in which pistachios can be used in bakery and also enjoy their time baking delicious breads made with American pistachio with Miss California.


In appreciation of the many traders and retailers who helped made American Pistachio Growers a success in China, APG and Miss California will be hosting a VIP dinner and lunch reception in Shanghai and Guangzhou respectively. Local APG trade partners and media representatives will be invited to join this splendid event where they will be able to greet and mingle with Miss California and APG members.


As part of APG¡¯s mission to conduct research and promote pistachios to consumers worldwide, China will be no exception. Nutritional expert will once again host a seminar in Guangzhou to educate and discuss with local nutritionists on the benefits of pistachios. A specially-designed menu incorporating American pistachios will be developed by the hotel team to be enjoyed by the invited guests.


All activities and events on the Miss California China Tour will receive media exposure via either television or print media. APG Chairman Jim Zion hopes that industry players, nutritionists, and consumers in China can, through this tour, learn more about the quality and benefits of American pistachios and also hopes such healthy snacks continue to reach more them. Leah Cecil, Miss California 2012, also expressed her delight on her upcoming tour in China. She commented on her favorite choice of snacks, ¡°The one thing I have noticed since eating pistachios this year is that they do fill me up. This is pretty important for me and my job because I am always on the run and sometimes I don¡¯t have a chance to eat a full meal during the day. Also, having a filling snack is handy because as I work on staying healthy, I don¡¯t have the craving to eat more food throughout the day. After eating every couple handfuls of Pistachios, I feel satisfied.¡±



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