17th Chinese New Year Shopping Festival ¨C Chengdu


On January 23, the ATO, along with Consulate Officials from several other countries, participated in the opening ceremony for the Chengdu Shopping Festival. Following the ceremony, the ATO met with several vendors at the show, seeking to build relationships with existing and new contacts interested in importing, distributing, and retail promotion of U.S. food. American dried nuts and fresh fruit were available at the shopping festival. Wines were also popular at the shopping festival, but the ATO could not find any U.S. wine present. Beijing-based Orchard Farmer, was present at the event with a wide assortment of packaged U.S. nuts and dried fruit. The shopping festival was organized by Sichuan Provincial Department of Commerce and the Sichuan Marketing Association. This year¡¯s shopping festival runs from January 23 ¨C February 6 and attracted over 3,700 companies from 42 countries and regions, bringing about 200,000 domestic and foreign commodities.