Chengdu Ito-Yokado In-Store Promotion
On December 4, ATO/Chengdu kicked off its fourth series of in-store promotions with Ito-Yokado in Chengdu. In total, five Ito-Yokado stores participated in the one-week long promotion. The opening ceremony was held at the Jinghuang store. The ATO gave welcoming remarks. The California Table Grape Commission helped sponsor the event by offering five kinds of table grapes for tasting. Qingdao Rizheng Trading Co., Ltd, a member of the Alaska Seafood Association invited a professional chef to cook Alaskan seafood cuisine on site. ATO/Chengdu also arranged a chef demo at two other Ito-Yokado locations to make authentic US dishes. Prior the event, the ATO met with the general manager of Ito-Yokado to discuss their business and opportunities for future cooperation. The general manager suggested if we want to try something different, we could concentrate on individual product categories we wish to introduce or highlight.